Prism the Gift Fund

Prism the Gift Fund was established in 2005 with the clear vision to increase the flow of funds into the charitable sector by creating efficiencies.


Address: Prism the Gift Fund, Gloucester Place, London, UK

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About our organisation

Prism the Gift Fund is a UK registered charity, a Donor Advised Fund, that administers the giving of groups, individuals and foundations making significant gifts to charities around the world. Prism had income of £92m last year and distributed £53m to charitable causes globally. Prism is expert in administration with the mission of increasing the flow of funds into the charity sector by creating efficiencies. Prism provides a flexible, efficient and personable giving service. Prism oversees the governance, compliance and due diligence on donor’s giving so that they have peace of mind their gifts have been administered in compliance with UK charity law and HMRC guidelines. Prism also created the Collective Fund, which is an easy to set up charitable fund for groups and individuals. A Collective Fund under the auspices of Prism enables project leads to focus on the cause whilst Prism provide the administration, governance and charitable expertise to support charitable endeavours all over the world. The Collective Fund structure is testament to Prism’s flexibility and entrepreneurial spirit.

The change we want to see

As a grant administrator, Prism’s mission is to increase the flow of funds into the third sector. Our mission is to make giving easy, to encourage more people to donate and to donate more efficiently and effectively. A Donor Advised Fund (DAF) is a time, cost and tax-effective alternative to setting up a charity. A DAF is an easy to establish charitable vehicle for individuals and families giving globally. Donors can gift a range of assets, including cash, shares, and property, to their DAF account which they can name as they would a foundation. The growth of DAFs in the UK is evidence that the structure is gaining awareness by donors and private client advisers as more donors need administrative support as the regulatory environment of UK charities becomes increasingly rigorous.